Portrait of a "Cutter": The Silent Hero of the Design Office NMUK09-AN

Portrait of a "Cutter": The Silent Hero of the Design Office NMUK09-AN

Hello. I'm UTTIL AURA NATURA NMUK09-AN.

When I say my name like this, it sounds like an android name, but I'm an UTTIL after all.

Yes, yes, with my TiN-coated sharp mouth and that wood-textured, transparent TPE-covered body, the handsome tool in that drawer, you call me a 'utility knife'.

But I'm a 'cutter'. I keep quiet while you talk. I waited patiently while you were making plans.

I was excited when a box arrived.

Yet, you opened that package with your teeth again, and I was a little disappointed.

However, I am the razor's edge helper of creativity.

I am not an impartial observer in the struggle with packaging, cartons, and cuts, but a direct participant!

I am that silent hero in the office drawer.

I spend most of my day in your design office. I fall asleep under Post-it notes, I watch the world from the edge of Moodboards, but when it's time for a mock-up, there I am!

Do you want to turn a packaging design into a mock-up? It's my job to stick to the cut lines.

Cardboard stand sample to be made? Give me a ruler, I'll do the rest.

Do you need to cut visuals smoothly for Moodboard presentations? I'm in.

I'm quiet, I'm determined, and I cut like a razor.

And sometimes, I will eliminate the traces of the gifts you opened in secret. 😉

Do you remember the day, while enjoying the sunlight that leaked through the window, partially covered by the Post-Its that surrounded me, I felt the excitement of a hand reaching out to me.

'Last 1 hour to the presentation!' you said, 'Last 1 hour to the presentation!'

You took out what came from the proof print and prepared the packaging model of the product. You held me like a pen sometimes, and at other times, you grabbed me while cutting through the hard material. Surely, I worked hard for you!

I saw the files passing by me, the notes written in panic, and those lunch breaks when they said, 'We are very busy again today.' I also witnessed many promotional talks and resignation petitions written and shredded with my help.

I moved to the sets for production and cut tapes.

I supported your lighting man for his black cartons and white styrofoam. The electricians opened the cables with me.

Your carpenters carved wood for the decor, your stylist cut ropes and fabrics with me, and what I experienced in the caravan on the set should stay with me for now. 😉

I am not just a knife; I am a business partner who solves the crisis hidden in every "brief".

Don't call me a 'box opener', I'm an idea opener!

A neatly cut presentation, a clean-edged mock-up, these things happen with my secret touch.

I'm not temporary, I'm sustainable.

I'm not ordinary...

I'm a UTTIL. I don't just have to cut... 😉